How to Sponsor A Red

Reds
Reds are 15% of the population. They are money-motivated, money-focused.
Don't bother talking to them about your family or your vacation. They don't
care.

They know if you get married, you're supposed to have kids. If you have kids,
you're supposed to go on vacation. End of story. Don't want to talk about it.

How To Sponsor A Red

They want to talk about the money, the money, the money.

Reds do well in a stair step breakaway compensation plan, because they think
network marketing is a sales business. For them, it's sell, sell, sell. In a stair
step plan, they can put 5 people on their front line. If only one produces, they
never go back and put somebody underneath them. They're just looking for producers,
somebody who will build, build, build.

The Red knows that once that first productive person in the first group of 5 hits
$50,001 volume, they'll then break away. And the Red's override drops from
15% to 5%, because the other 10% goes to the person who built it.
That's fine for the Red, because they understand their job is to find another Red
and keep getting those 5% retentions. For them, it's a sales business.


Reds are the corporate CEOs, the "get-the-job-done" people, the ones
everyone in network marketing is looking for.

But it's a fallacy. Reds are just 15% of the population, and they are absolutely
not coachable. They have the biggest egos. They order people around. It works
in corporate America, but not in network marketing.
When a Red demands that people get on conference calls, he drives his people
away.

On the other hand, Reds are well-connected. You want to sponsor Reds because
they’ll put you in contact with powerful people. They know business owners,
governors, leaders, etc.

So target Reds. But don't dare think you're going to coach them or mentor them
or tell them what to do, because it's NOT going to happen.
Let them do it themselves. You really have no choice, anyway.

But network marketing is NOT a sales business.
It's a teaching and mentoring business.
That’s what I learned early from Tom "Big Al" Schreiter.

When you find people massively successful in a stair step breakaway type comp
plan, they are the Reds, the salespeople. But with that type plan, retention is very low. If they recruit 100 people in a year, they've got just a handful left by
the end of the year.

But with a Yellow, if they get 100 people in the business, they'll teach & mentor.
They’ll work down deep in the organization and they may have 60 or 70 still active
after a year.

Saddam Hussein Meets Dr. Phil

Everyone is a blend of colors, showing different personality traits at different
times. Now I’ve never met Saddam Hussein, but from what I’ve seen, he seems
a pretty “hard sell” guy to me. Very red. And lesser amounts of analytical, funloving
& caring for people.

Wouldn’t you agree?

My guess would be 75% Red, 12% Green, 8% Blue, 5% Yellow.

So what would happen if Saddam met, say … Dr. Phil?

My guess on Dr. Phil is maybe 40% Yellow, 25% Red, 25% Blue, and 10%
Green.

THAT meeting might make the News at 11.

What’s the point?

Well, as you meet and LISTEN to people, get in the habit of spotting the different
colors in their personalities. Use the clues we talked about. Use the “colors”
technique every day. Make it second nature. I guarantee you’ll be very glad you
did.

Opportunity Has VERY Long Legs

Another observation here is that 85% of the population (Blues, Greens & Yellows)
either work best or work very well with network marketing compensation
plans that pay down deep or to infinity. Reds (15%) are much better with
unilevel (unlimited width) plans.Decide for yourself, but it’s always good to have the percentages as much in your favor as possible. Experts from the Book "Success in 10 Steps".